Social networking revolves around connections and is based on the theory that "a friend of a friend is potentially my friend".

Current implementations of the Social Networking concept are only available in the following variants

• Business Networking 
• Friends/Dating Networking
• Common Interests: Alumni/Pet/Photo

Most of the players in the social networking space have taken the definition of Social Networking too literally and have not experimented with extrapolations of the social networking concept for business needs.

The need for Social Networking in businesses is much larger as all businesses are a consortium of networks - the suppliers/vendors, the distribution chain partners, the employees internal & external, the customers, etc.

Therefore, the maximum benefits from social networking is to be derived by businesses.

Social networking applications will not only be an innovative way to expand the pool of customers, future employees, suppliers, etc. in a cost and time-effective manner, but also used to strength the communication and thereby relationship with partners (customers included).

Our Social Networking Engine assists in

• Profiling the customers
• Increasing the customer base
• Open new bi-directional channel for communicating more effectively
• Strengthening the brand
• Build a sense of community behind the product/service offerings
• Reinforce the customers' buying decision

A Social Networking Application will also provide the ability for partners and customers to share their experiences, utilities, tips, common interests around the product/service in return for incentives, if required.

Our Social Networking Platform provides all the bolts to rapidly deploy a comprehensive social networking solution by only requiring customization of the look and feel, integration with existing systems and business logic for the value added service to be offered.